PIXIE Case Study

About the project

When you’ve got a product this good displayed in a house this spectacular it makes for an incredible opportunity for a film.

At the end of 2025, PIXIE approached me to create a case study film for them, using this magnificent property as the showcase for what their home automation and lighting products can do. While already a successful brand in New South Wales, PIXIE was still relatively new in Victoria and so we wanted to show how relevant it was to people here.

The purpose of the film was to do just that, while also taking a peek inside the mind of not only the homeowner, but the electrician behind the build, allowing potential customers to see it from both perspectives.

After a location scout weeks prior, we spent the day filming at the property, capturing the interviews first before we explored the house creating the sequences that pull it all together.

What resulted was a compelling film, highlighting the diversity of PIXIE in a residential build and the ease with which it can be installed. It achieved its intended purpose and has since been used as a successful B2B marketing tool as well as a regular showcase for the uses of the product. Feedback from the client has continued to be excellent - this film has helped them sell more of their product, which is always the end goal. There’s no use in making a nice film if it doesn’t achieve your desired outcomes.

In addition to the film, we also produced, in collaboration with Katya Designs (https://www.katyadesign.com.au/) these beautiful case study reports, which were used for further promotion.